Who are we ?

"At AJY, we firmly believe that well-being comes from a global balance between body and mind"

AJY is a brand of food supplements and superfoods inspired by Ayurveda. It is a holistic approach to well-being and its rituals while mixing nutrition, dynamic yoga, yin yoga and self-acceptance.

Our brand was born from the conviction that Ayurveda contains age-old knowledge and practices that can improve our lives. At once science, medicine and the art of living, it accompanies us in a simple and natural way to restore and maintain the balance between our body, our heart and our mind.

Our commitment is to offer organic, vegan products and food supplements, made in France and whose ingredients are of French origin.

A like Ayurveda

This age-old and holistic practice addresses both the mind and the human body. It is preventive, it encourages us to listen to ourselves, to take care of ourselves, to understand our needs, to nourish ourselves essentially with what our body requires.

The practice of Ayurveda brings serenity and comfort. It accompanies our days, our balance, our diet.

Thanks to experts, we have selected the most effective plants from the Ayurvedic pharmacopoeia available in organic and vegan forms authorized in France, to offer the best formulas for your needs and the most respectful of our environment.

Ayurvéda Joie Yoga compléments alimentaires Made in France Bio Vegan Alexandra Rosenfeld

J for Joy

Because without joie de vivre, how can you move forward with your projects?

The joy of choosing to do what we please, the joy of sharing, the joy of helping, of communicating allows us to fulfill ourselves. Joy is a positive emotion, the immediate perception that something makes us feel good. The cause of this emotion is sometimes very clear because it corresponds to obtaining, satisfaction, good news. It can also come from a more vague feeling, like a fullness or a path, a direction that we take without having any other objective than happiness.

Joy, fundamentally, is the smile of exchange and mutual aid, the one I receive every day and which nourishes me.

Y Like Yoga

The teaching of yoga guides us towards humility. We never stop learning, always a little more.

In Yoga and Ayurveda the body and mind are a whole entity, they must connect and cannot be treated separately.

Yoga helps you recharge your batteries, breathe, listen to your body, discover your vitality, your strength, your muscles, regain your concentration, your presence and gain self-confidence.

Your body is your ally. Love it every day.

With these three words, Ayurveda, Joy, Yoga, we associate our strengths, our roots, our DNA.
The A in Ayurveda symbolizes the harmony and balance that we cultivate on a daily basis.
The J de Joie embodies the enthusiasm with which we move forward together to share our vision of well-being.
As for the Y of Yoga, it represents the strength and serenity that we put at the service of our commitments.

This association of letters reminds us: “AJY, act for yourself, only for yourself…”.